Book Jewelers began as a small creative experiment between Co-Founders Braden Woodworth and Mitchell Coronel. It all started when the two came across a collection of raw emeralds at an auction and decided to buy them—not as investors, but as creators. They began crafting custom pieces for friends and coworkers, hand-selecting stones and designing jewelry that told personal stories. What began as a casual side project quickly evolved into a shared passion for design, craftsmanship, and self-expression through fine jewelry.

As word spread, their one-of-a-kind creations started gaining attention. That organic momentum led to a pivotal collaboration with Zac Woodworth, Braden’s brother and a cast member from Love Island Season 7. Together, they developed RJX by Zac Woodworth—a bold, luxury jewelry line that embodies Zac’s personality and global presence. The collection’s success marked a new direction for Book Jewelers: not just creating jewelry, but building brands around people.

Today, Book Jewelers partners with influential figures across entertainment, sports, and culture to transform their personal style into full-fledged jewelry brands. Every collection we create reflects the unique essence of the individual behind it—crafted with precision, authenticity, and purpose. Our mission is simple: to merge influence with artistry, allowing people to wear jewelry that doesn’t just shine, but speaks.